That's just weird! I mean why not call themselves the church of the athiest why take on a label that is obviously dark, has connotations of evil, may attract sick bastards who want to be associated with the devil and will probably alienate them from an extremely high proportion of the population?
I think everything he said is a crock, I mean you don't stick pins in voodoo dolls and not secretly hope in your black heart that its going to hurt the object of your wrath!